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Should You Offer a Money Back Guarantee?
Episode 99
To the uninitiated, money-back guarantees can feel a bit like those scenes in cartoons when someone puts a freshly baked pie on an open windowsill. S…
9 years, 2 months ago
Advanced Tips and Tactics for Offering a Membership Trial
Episode 98
Offering a membership trial can help you take people from sitting on the fence to joining your membership, by giving them a risk-free test-drive of y…
9 years, 2 months ago
How to Win Back Lapsed and Cancelled Members
So many membership owners live in fear of their members cancelling.
It kind of makes sense, because the goal of a membership site is to retain its me…
9 years, 2 months ago
Keys to a Successful Membership Launch
A membership launch isn't as "do or die" as with other types of products such as online courses, software or services.
But getting your launch right …
9 years, 3 months ago
How to Choose and Research Your Membership Idea
The right idea can make or break a membership website.
Far too often, people steamroll ahead into worrying about which membership plugin they're goin…
9 years, 3 months ago
What you Need to Know About Amazon's New Subscriptions Marketplace
Amazon have just announced the launch of a new digital subscription marketplace called "Subscribe With Amazon".
This will enable people to tap into t…
9 years, 3 months ago
5 Reasons I Dislike the Closed Door Membership Model
In many ways, launching a new membership website is one of the biggest marketing opportunities you'll experience as a membership owner.
So it makes s…
9 years, 3 months ago
How to Stay Motivated as a Membership Site Owner
Episode 92
Running a membership site is the best job in the world… but it’s still a job.
Some days you wake up and just aren’t feeling it. Your motivation is AWO…
9 years, 4 months ago
Why You're Losing Members and What You Can Do About It
Like it or not, your members won’t stick around forever, losing members is just part and parcel of operating a membership site. However there’s plent…
9 years, 4 months ago
How to Increase Engagement within your Membership Site
Getting someone to join your membership site is great, but it’s just the beginning.
Before you have time to celebrate, you really need to figure out …
9 years, 4 months ago