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How long-form production company Long Lead is investing in the art of journalism
In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement — all while op…
1 year, 6 months ago
How Babylist's chief growth officer Lee Anne Grant navigates the AI roadmap
Marketers’ attention to the industry’s latest shiny object, generative AI, has yet to shift out of focus. Some agencies have moved to ink enterprise-…
1 year, 6 months ago
Why Sam’s Club's ad platform is banking on member data to attract advertisers
The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the bulk of …
1 year, 6 months ago
Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a 'very strong second half'
Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries.Last week, 22 staffers w…
1 year, 6 months ago
Future's Jon Steinberg shares his philosophy on AI content licensing deals
Big changes came for the media industry in 2024.
Between generative AI technology companies spending millions of dollars to license their content and …
1 year, 7 months ago
How Baked by Melissa's CEO and co-founder Melissa Ben-Ishay went from founder to influencer
With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it c…
1 year, 7 months ago
How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this y…
1 year, 7 months ago
Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data
Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should take their f…
1 year, 7 months ago
GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses
GoDaddy has been known for its irreverent and racy spots with models — perhaps, most notably, its Super Bowl ads featuring former professional race c…
1 year, 8 months ago
'We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano says
Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platfor…
1 year, 8 months ago