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How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley

Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate links to its “Open Door” YouTube series showcasing celebri…

1 year, 1 month ago

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What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur
What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur

Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn’t happened and seems unlikely to happen…

1 year, 1 month ago

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Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity …

1 year, 2 months ago

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What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson

Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Veg…

1 year, 2 months ago

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How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand
How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand

Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery…

1 year, 2 months ago

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2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year
2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year

2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of…

1 year, 2 months ago

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2024 in review: From AI boom to election frenzy, Digiday editors look back
2024 in review: From AI boom to election frenzy, Digiday editors look back

Hold on tight. The rollercoaster that was 2024 is finally coming to an end.

Marketers may find themselves dizzy from the many ups and downs the indust…

1 year, 3 months ago

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Inside e.l.f. made, e.l.f. Beauty's new entertainment arm
Inside e.l.f. made, e.l.f. Beauty's new entertainment arm

Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist – making moments themselves as opposed to retroa…

1 year, 3 months ago

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How to expand programmatic advertising up the funnel, with Tripadvisor’s Matteo Balzani
How to expand programmatic advertising up the funnel, with Tripadvisor’s Matteo Balzani

Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the appr…

1 year, 3 months ago

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How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder
How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder

Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people plannin…

1 year, 3 months ago

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