Podcast Episodes

YouTube stars Alisha Marie and Remi Cruz show how creators have become their own class of media company

Alisha Marie and Remi Cruz have built their careers by posting videos to YouTube. But their businesses have grown beyond Google’s digital video platf…

4 years, 11 months ago

TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy

TikTok has risen rapidly from being a new platform for marketers to kick the tires on to becoming a staple in some advertisers’ social budgets. “Curi…

4 years, 11 months ago

How Turner Sports is using new platforms and content to widen its audience aperture

Turner Sports is using the recent return of sporting events to bolster new initiatives in both advertising and audience building.

In the heat of Marc…

4 years, 11 months ago

How Trusted Media Brands is using first-party data beyond advertising

A successful first-party data strategy incorporates data into every facet of the business — from advertising to affiliate to licensing.

At least that’…

5 years ago

How The Weather Channel is using weather patterns and AI to inform ad campaigns

There is a reason why most conversations start by addressing the weather. It's a universal talking point that affects everyone, regardless of backgro…

5 years ago

GroupM’s Kieley Taylor and Amanda Grant are on the lookout for the future of identity in advertising

The digital advertising industry is in the midst of an identity crisis. Between the third-party cookie’s impending demise and Apple’s mobile app trac…

5 years ago

Social media ‘wild, wild west’: How Harper’s Bazaar follows digital trends to retain its authority in fashion

Harper's Bazaar is a 153-year-old legacy magazine using social media platforms to help it become a modern, digital fashion authority.

The brand's digi…

5 years ago

'We shouldn't have to go on so many first dates': How Bustle Digital Group is wooing advertisers

The ways in which publishers solved their 2020 problems vary, but Bustle Digital Group's approach included reestablishing longterm relationships with…

5 years, 1 month ago

CBS News Digital’s Christy Tanner doesn’t expect to see a ‘Trump Slump’ in news consumption

News outlets experienced a surge in traffic and viewership during Donald Trump’s presidency right through to when he left office in January. In fact,…

5 years, 1 month ago

'Proactive is the path': Group Nine's Geoff Schiller on his selling strategy

Last year proved to be one of the most challenging years on record for the media industry with ad revenue drying up in the second quarter, but for Gr…

5 years, 1 month ago