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IPG’s Arun Kumar says the time has passed for the ad industry to regulate itself
As the chief data and technology officer at IPG, Arun Kumar has plenty on his plate at the moment. Apple is limiting tracking on iPhones and iPads. I…
4 years, 9 months ago
How the Betches founders turned a blog into a multi-platform media company for young audiences
A decade ago, Cornell students Jordana Abraham, Aleen Dreksler and Samantha Sage created a satirical blog called Betches to share their observations …
4 years, 9 months ago
Vox Media’s Marty Moe and Preet Bharara are building a business that extends beyond podcasting
Vox Media has been on something of a shopping spree over the past two years. After acquiring Epic to boost its TV production business, New York Media…
4 years, 9 months ago
NTWRK is taking NFTs into the livestream shopping model
The livestream shopping model is coming back around in the U.S. and is not limiting itself to the traditional television channels and "call-now" dire…
4 years, 9 months ago
With a unique insight into e-commerce behavior, Klarna's marketing strategy focuses in on being a part of the cultural conversation
Klarna -- the buy now, pay later fintech company -- is trying to build its user base by becoming part of the culture conversation.
The Swedish-based p…
4 years, 10 months ago
Why Hearst's digital-native food brand Delish is getting into print
When Hearst created its internet-inspired food brand Delish six years ago, its product strategy was entirely digital, which was unique within the pub…
4 years, 10 months ago
How the Try Guys took their YouTube channel and turned it into a media company and a TV deal
The Try Guys brand was formed in 2014 by four BuzzFeed producers who wanted to be funny on their company's YouTube channel.
Within four years, the gro…
4 years, 10 months ago
How Sienna Mae Gomez turned into one of TikTok’s top stars
Sienna Mae Gomez is a definitive overnight sensation. In August, she posted a video to her secondary TikTok account that attracted hundreds of thousa…
4 years, 11 months ago
Heated founder Emily Atkin shows what it takes to make the transition from staff writer to Substacker
The allure of Substack has lured many journalists away from their traditional newsroom roles to a position of becoming their own editors, artists, ma…
4 years, 11 months ago