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Why Overtime's Elite basketball league is using social audience interest to find a live TV rights buyer
One year ago, Overtime announced it was creating its own basketball league made up of 16- to 18-year- old players — a demographic representative of t…
4 years ago
How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era
Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged wi…
4 years ago
Why Serotonin's CEO believes brands should be taking a 'Web2.5 approach'
While some brands are flocking to the blockchain by launching NFTs or establishing themselves in the metaverse, other companies are still on either s…
4 years ago
In the age of ad tech mergers, IAS is prioritizing trust as it ads CTV sales to its business model
In 2021, Integral Ad Science (IAS) took the plunge into the connected TV space with the acquisition of Publica, a company that sells ad inventory for…
4 years, 1 month ago
How ‘Close Up’ host Kelley Carter developed into a multi-hyphenate entertainment journalist
In the entertainment industry, there’s a term called “multi-hyphenate” that refers to people who may act, direct, write, produce, sing and/or perform…
4 years, 1 month ago
Why Lauren Williams left Vox to create news nonprofit Capital B
After the murder of George Floyd by a police officer in May 2020, many journalism outlets and journalists spent time reckoning with how the news indu…
4 years, 1 month ago
Vice Media Group’s Cory Haik aims for commerce, consumer to represent two-thirds of digital division’s revenue by 2024
Vice Media Group’s digital division, like many digital media outlets, currently generates the majority of its revenue from advertising. And like many…
4 years, 1 month ago
How The Newsette’s founder earned $40M for the media company in 2021
Daniella Pierson founded the daily lifestyle- and business-focused newsletter, The Newsette, while on break during her sophomore year of college, and…
4 years, 2 months ago
How Leaf Group transitioned to being a commerce-dominant media company
Over the past eight years, Leaf Group (formerly known as Demand Media until 2016) has transformed itself from a SEO-focused content farm to a commerc…
4 years, 2 months ago
In depth: How Digiday reporters are mapping the metaverse
To many, the metaverse might feel like an obscure, perhaps mysterious, part of the internet that’s exclusive to gamers, NFT collectors and over zealo…
4 years, 2 months ago