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Why The Wall Street Journal is centering personal finance on its new commerce site Buy Side
The Wall Street Journal is finally entering the commerce space after spending a year figuring out what that business will look like for Dow Jones.
Lau…
3 years, 8 months ago
GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started
Heading into this year’s annual TV advertising upfront negotiations, the big story was whether TV ad buyers and sellers would move en masse away from…
3 years, 8 months ago
Bustle’s Charlotte Owen is on a mission to turn around Elite Daily
BDG has been on a mission to revamp the brands in its lifestyle division for the past few years, by increasing the exclusivity in its events business…
3 years, 9 months ago
From Cannes: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients
In the final installment of the Digiday Podcast from the 2022 Cannes Lions Festival of Creativity, I was joined by Rob Pierre, the irrepressible CEO …
3 years, 9 months ago
From Cannes: IPG's data chief Arun Kumar wishes there was a Hippocratic oath for marketers
The Cannes Lions Festival of Creativity is well underway, as the crowds along the Croisette clearly indicate. But a lot of the action, and heady conv…
3 years, 9 months ago
From Cannes: Forrester's Joanna O'Connell on fraud, data, walled gardens and networking again
The Digiday podcast this week is coming to you live from the Cannes Lions, where the media, marketing, ad tech and creative worlds have come together…
3 years, 9 months ago
From Cannes: PHD's Philippa Brown on transforming the media agency to serve clients more effectively
Welcome to the Cannes Lions, which is meeting in-person for the first time since 2019. This week is going to be equal parts exhausting and exhilirati…
3 years, 9 months ago
Magnet’s Danielle Johnsen Karr explains why Team Whistle’s social content agency is not a branded content studio
In February, digital video publisher Team Whistle unveiled Magnet. The Eleven-owned media company billed Magnet as a social content agency rather tha…
3 years, 9 months ago
Google’s David Temkin sheds light on the company’s preparations for disabling third-party cookies
Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of pr…
3 years, 9 months ago
How Front Office Sports is leveling up its branded content business through educational courses
Born out of a college class project in 2017, Front Office Sports is entering its fifth year with an eye on growth.
Earlier this year in February, FOS …
3 years, 9 months ago