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Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers

For as big as the short-form vertical video market has become over the past few years, 2023 is poised to be a monumental one. YouTube will start shar…

3 years, 1 month ago

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Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates

Earnings season is officially under way, and Eunice Shin has her eye on streaming service owners’ abilities to retain their subscribers.

“In a world w…

3 years, 2 months ago

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How Betches Media is using short form, vertical video to continue growing in 2023
How Betches Media is using short form, vertical video to continue growing in 2023

Many publishers pivoted to short form vertical video in the past year as platforms prioritized those content formats in their algorithms. Betches Med…

3 years, 2 months ago

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How Geoff Schiller is pitching Vice Media Group to the ad market amidst an economic downturn
How Geoff Schiller is pitching Vice Media Group to the ad market amidst an economic downturn

Vice Media Group ended 2022 behind where it thought it was going to be — about $100 million short of the revenue goal of $700 million set by its lead…

3 years, 2 months ago

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Digiday's top media trends to watch in 2023
Digiday's top media trends to watch in 2023

The media industry is heading into 2023 faced with a lot of uncertainty, thanks to a less than stellar 2022. But based on the conversations Digiday P…

3 years, 2 months ago

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'The shine has definitely come off': Digiday's top takeaways from 2022
'The shine has definitely come off': Digiday's top takeaways from 2022

This year ended up looking quite different from what was predicted by Digiday’s editors at the beginning of 2022, but it made for a fascinating saga …

3 years, 3 months ago

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Group Black’s Travis Montaque outlines company’s media M&A ambitions
Group Black’s Travis Montaque outlines company’s media M&A ambitions

Group Black launched in June 2021 with the goal of getting advertisers to deploy $500 million in ad dollars to Black-owned media businesses by the en…

3 years, 3 months ago

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IAB’s David Cohen teases updates to trade group’s standard terms and conditions
IAB’s David Cohen teases updates to trade group’s standard terms and conditions

The Interactive Advertising Bureau provides a set of standard terms and conditions governing digital advertising deals. And starting next year, those…

3 years, 3 months ago

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How Fandom's first-party data, FanDNA, is expanding to improve recommendations for advertisers and audiences

Wikipedia for all things fictional, fantasy and entertaining, Fandom has unique insight into how passionate internet users are about different shows,…

3 years, 3 months ago

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How Apartment Therapy's Riva Syrop is pivoting its events business around the economic climate
How Apartment Therapy's Riva Syrop is pivoting its events business around the economic climate

For Apartment Therapy, it just makes sense to bridge its events business with commerce. Not because the expectation is to make $10 million from affil…

3 years, 3 months ago

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