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How VentureBeat's new chief strategy officer is focusing on diversity, innovation to grow events and ad revenue
How VentureBeat's new chief strategy officer is focusing on diversity, innovation to grow events and ad revenue

Publishers' events businesses have been a bright spot in an otherwise grim economic climate. While trade publishers and consumer publishers have diff…

2 years, 11 months ago

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How Leaf Group is selling advertisers on larger event sponsorships
How Leaf Group is selling advertisers on larger event sponsorships

Advertising has been a tumultuous business for some time now, but the one section of that market that’s been holding its own for publishers is events…

2 years, 11 months ago

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Fubo’s Lynette Kaylor typifies the modern TV ad sales exec
Fubo’s Lynette Kaylor typifies the modern TV ad sales exec

Lynette Kaylor’s background does not mirror that of a traditional TV ad sales boss. But her history in data and identity technology does indicate the…

3 years ago

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How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S.
How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S.

As The Guardian’s fiscal year concludes on March 31, Luis Romero, the publication's svp of advertising in North America, acknowledged that his team h…

3 years ago

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Digiday editors expect AI, programmatic and privacy to be top trends at the Digiday Publishing Summit
Digiday editors expect AI, programmatic and privacy to be top trends at the Digiday Publishing Summit

At the end of this month, publishing executives from around the country with gather together in Vail, Colo., for the three-day Digiday Publishing Sum…

3 years ago

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How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok
How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok

NBC News has taken a two-pronged approach to TikTok. In addition to adapting news videos posted to other platforms for the short-form vertical video …

3 years ago

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Revolt’s Detavio Samuels says advertisers have fallen short on commitments to Black-owned media companies
Revolt’s Detavio Samuels says advertisers have fallen short on commitments to Black-owned media companies

Nearly three years after advertisers and agencies pledged to diversify their spending to support Black-owned media companies, there remains a shortfa…

3 years, 1 month ago

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How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow

At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Associat…

3 years, 1 month ago

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As display ad revenue falls flat in the media industry, Blavity Inc diversifies revenue with new commerce-first vertical ‘Home & Texture’
As display ad revenue falls flat in the media industry, Blavity Inc diversifies revenue with new commerce-first vertical ‘Home & Texture’

A reckoning that most media companies contend with, Blavity Inc has started the revenue diversification efforts of moving from a display advertising-…

3 years, 1 month ago

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The Athletic's Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's Sebastian Tomich is looking beyond ads and subscriptions to reach profitability

Last September, The Athletic introduced ads to its business model for the first time (aside from podcast and newsletter ads that've been in the mix s…

3 years, 1 month ago

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