Season 21 Episode 27
The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we discuss how this trend has actually been evolving…
Published on 4 months, 3 weeks ago
Season 21 Episode 26
A great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this episode, we break down best practices, including ide…
Published on 5 months ago
Season 21 Episode 25
It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books.
After a few days or weeks, …
Published on 5 months, 1 week ago
Season 21 Episode 24
There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and re…
Published on 5 months, 2 weeks ago
Season 21 Episode 23
If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm …
Published on 5 months, 3 weeks ago
Season 21 Episode 22
We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entir…
Published on 6 months ago
Season 21 Episode 21
A bit of a dual-purpose episode this week. We're going to run through (and dispel) 16 common podcasting myths and test out eight different call recording platforms in the process.
We recorded segments…
Published on 6 months, 1 week ago
Season 21 Episode 20
In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he…
Published on 6 months, 2 weeks ago
Season 21 Episode 19
An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience…
Published on 6 months, 3 weeks ago
Season 21 Episode 18
Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let them know what’s in store immediately. Give them a se…
Published on 7 months ago
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