Podcast Episodes
Back to SearchHow Marketers Use Storytelling to Sell
Episode 69
#69 - How Marketers Use Storytelling to Sell
When I say, “Tell me a little bit about yourself,” how do you respond? Do you say, "Well I’m 5’10”, abou…
6 years, 3 months ago
All About the Freebies and Spreadsheets
Episode 68
#68 - All About the Freebies and Spreadsheets
Over the past year I've heard from a bunch of you and the common thread I always seem to hear is how mu…
6 years, 4 months ago
The Surprising Truth About Creativity and 4 Steps to Harness It
Episode 67
#67 - The Surprising Truth About Creativity and 4 Steps to Harness It
Creativity is a renewable resource. It’s one of the few things in this world wh…
6 years, 4 months ago
Treading Water vs. Swimming to Shore
Episode 66
#66 - Treading Water vs. Swimming to Shore
When it comes to water safety, the data is clear: there are two skills children need to master before they…
6 years, 4 months ago
10 New Marketing Books for Your Nightstand
Episode 65
#65 - 10 New Marketing Books for Your Nightstand
Back on Episode #15 I shared my original Top Ten List, and it went so well that I'm going to share t…
6 years, 4 months ago
Run the Numbers!
Episode 64
#64 - Run the Numbers!
In theory, running a business is a somewhat simple affair. You make a thing and then charge people more for that thing than it…
6 years, 5 months ago
INTERVIEW: Richard Jones, CMO of Cheetah Digital
Episode 63
#63 - INTERVIEW: Richard Jones, CMO of Cheetah Digital
This week, I’m thrilled to be speaking with Richard Jones, CMO of Cheetah Digital. The company…
6 years, 5 months ago
The Problem with "Better"
Episode 62
#62 - The Problem with "Better"
Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way…
6 years, 5 months ago
First, Last, Best, Most, Only
Episode 61
#61 - First, Last, Best, Most, Only
On last week's episode we began discussing the idea of Positioning... a key concept that marketers use to introdu…
6 years, 5 months ago
The Power of Positioning
Episode 60
#60 - The Power of Positioning
Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repe…
6 years, 5 months ago