Podcast Episodes
Back to SearchWhat is a Customer Journey Map?
Episode 9
#9. What is a Customer Journey Map?
What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes t…
7 years, 6 months ago
Why Do You Want to Open a Restaurant?
Episode 8
#8: Why Do You Want to Open a Restaurant?
To be totally transparent... I think a lot of people go into business for the wrong reasons. They open rest…
7 years, 6 months ago
How to Build a Comprehensive Marketing Strategy
Episode 7
#7: How to Build a Comprehensive Marketing Strategy
What does your marketing strategy look like? Do you even have a marketing strategy? If you're lik…
7 years, 6 months ago
Pillar Four: DIFFERENTIATION
Episode 5
Fourth Marketing Pillar - DIFFERENTIATION
We're starting to turn the corner now as we come to the fourth episode in a 5-show arc. We've been breaking…
7 years, 6 months ago
Pillar Five: OPPORTUNITIES
Episode 6
Fifth Marketing Pillar - OPPORTUNITIES
We've finally made it. We are at the end of this little five episode arc where we've been discussing the Five …
7 years, 6 months ago
Pillar Three: COMPETITION
Episode 4
Third Marketing Pillar - Competition
Welcome to the third in a 5-episode arc where we're talking about the Five Pillars of Marketing. Before we can b…
7 years, 6 months ago
Pillar Two: AUDIENCE
Episode 3
Second Marketing Pillar - AUDIENCE
Welcome to the second in a 5-episode arc where we're talking about the Five Pillars of Marketing. This is our oppo…
7 years, 6 months ago
Pillar One: IDENTITY
Episode 2
First Marketing Pillar - IDENTITY
This is the first episode in a 5-episode arc where we're talking about something I call the Five Pillars of Marketi…
7 years, 6 months ago
What is Marketing?
Episode 1
EPISODE #1: What is Marketing?
** Download the 3-Step Marketing Worksheet HERE **
Since this is a podcast all about marketing, I thought we would sta…
7 years, 7 months ago