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Four Segments of New Business
Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: position…
8 years ago
Using Assessment Instruments in Your Firm
David and Blair explore the big topic of personality assessment tools that can help firms "get the right people on the bus."
Not Your Typical Persona…
8 years, 1 month ago
Thoughts on Partnership
Blair and David dive into a discussion on ownership structures, looking at the results of a survey that David did recently about partnerships.
8 years, 1 month ago
What Good Clients Are Really Looking For
Listeners on Twitter wanted to know what clients actually want from creative firms, so David makes a list based on his experience of what good client…
8 years, 2 months ago
Mastering the Value Conversation
David gets Blair to expound on his statement that "the value conversation is where value pricing theory goes to die," and how crucial that conversati…
8 years, 2 months ago
Defining Success for Creatives
David and Blair take a stab at answering the complicated question of what success looks like for each of them personally, as well as what it means fo…
8 years, 3 months ago
Words That Make Us Wince
Blair and David try to wind each other up by going through a list of phrases they hear from their clients way too often.
8 years, 3 months ago
Positioning Cheats
David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they eithe…
8 years, 4 months ago
Words We Try to Define
Episode 27
Expertise, selling, marketing, entrepreneurship, branding, positioning, and consultant. Blair and David do their best to come up with definitions for…
8 years, 4 months ago
The Business of Expertise - Part 3, Live from London
Blair revisits David's new book, "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" in front of a live audie…
8 years, 5 months ago