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How AI & ML are Changing Consumer Research -- Dr. Duane Varan // MediaScience
Episode 1453
Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolve…
3 years, 5 months ago
Marketing Strategies to Retire -- Constantine Yurevich // SegmentStream
Episode 1452
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inh…
3 years, 5 months ago
Preparing for Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream
Episode 1451
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecatio…
3 years, 5 months ago
Should You Hire Actors or Creators -- Danil Saliukov // Insense
Episode 1450
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce in…
3 years, 5 months ago
UGC Creators vs Micro-Influencers -- Danil Saliukov // Insense
Episode 1449
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the serv…
3 years, 5 months ago
3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift
Episode 1448
Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation…
3 years, 6 months ago
3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift
Episode 1447
Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of marketing.…
3 years, 6 months ago
3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift
Episode 1446
Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has …
3 years, 6 months ago
What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ
Episode 1445
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday…
3 years, 6 months ago
The Need for GTM security -- Daniel Avital // CHEQ
Episode 1444
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximate…
3 years, 6 months ago