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How Scarcity Marketing Affects Consumer Behavior -- Dr. Mindy Weinstein // Market MindShift
Episode 1473
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates …
3 years, 5 months ago
Ad Science of Right Brain vs Left Brain -- Jon Evans // System1
Episode 1472
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towar…
3 years, 5 months ago
Diversity & Ageism in Advertising -- Jon Evans // System1
Episode 1471
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in adver…
3 years, 5 months ago
Why Advertising Wear-Out is a Myth -- Jon Evans // System1
Episode 1470
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often bran…
3 years, 5 months ago
Inc. 5000's Weirdest Growth Strategies -- Johnathan Grzybowski // Penji
Episode 1469
CMO of Penji, Jonathan Grzybowksi, discusses the role that design plays in your growth strategies. Some companies can get away from using gimmicky ma…
3 years, 5 months ago
How to Outsourcing Design -- Johnathan Grzybowski // Penji
Episode 1468
Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design pl…
3 years, 5 months ago
Welcome to the Martech Podcast -- Benjamin Shapiro // I Hear Everything
Episode 1467
Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive busines…
3 years, 5 months ago
Life as a B2B Podcast Host -- Benjamin Shapiro & Todd Hines // I Hear Everything
Episode 1466
Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. The MarTech podcast is rank…
3 years, 5 months ago
Building Recurring Sponsorship Revenue -- Benjamin Shapiro & Todd Hines // I Hear Everything
Episode 1465
Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. Recurring revenue is more v…
3 years, 5 months ago
How We Built Content-as-a-Service -- Benjamin Shapiro & Todd Hines // I Hear Everything
Episode 1464
Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. After doing the MarTech and…
3 years, 5 months ago