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Next-Level Virtual Event Production -- Daniel Moss // We and Goliath
Next-Level Virtual Event Production -- Daniel Moss // We and Goliath

Episode 1634

Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. The way we …

2 years, 9 months ago

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Turning Call Data Into Marketing Advantages -- Masami Middleton // CallRail
Turning Call Data Into Marketing Advantages -- Masami Middleton // CallRail

Episode 1633

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls.…

2 years, 9 months ago

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Unlocking Call Data Insights Using AI -- Masami Middleton // CallRail
Unlocking Call Data Insights Using AI -- Masami Middleton // CallRail

Episode 1632

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls.…

2 years, 9 months ago

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Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics
Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics

Episode 1631

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a …

2 years, 9 months ago

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Tying marketing to measurable results -- Mark Stouse // Proof Analytics
Tying marketing to measurable results -- Mark Stouse // Proof Analytics

Episode 1634

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose s…

2 years, 9 months ago

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Marketing, innovation, & rev ops -- Mark Stouse // Proof Analytics
Marketing, innovation, & rev ops -- Mark Stouse // Proof Analytics

Episode 1633

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-b…

2 years, 9 months ago

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Making the Most of Your Tech & Data Investments -- Courtney Trudeau // Merkle
Making the Most of Your Tech & Data Investments -- Courtney Trudeau // Merkle

Episode 1628

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investm…

2 years, 9 months ago

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Why the the Biggest Barrier in Tech is Data -- Courtney Trudeau // Merkle
Why the the Biggest Barrier in Tech is Data -- Courtney Trudeau // Merkle

Episode 1627

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data…

2 years, 10 months ago

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CX at Scale & Speed of Customer Expectations -- Courtney Trudeau // Merkle
CX at Scale & Speed of Customer Expectations -- Courtney Trudeau // Merkle

Episode 1626

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations ha…

2 years, 10 months ago

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How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking -- Shiv Gupta // U of Digital
How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking -- Shiv Gupta // U of Digital

Episode 1625

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. The data landscape …

2 years, 10 months ago

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