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Meet the Humans of MarTech -- Phil Gamache // Humans of Martech podcast
Meet the Humans of MarTech -- Phil Gamache // Humans of Martech podcast

Episode 1784

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and te…

2 years, 4 months ago

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The core Differences Between Walmart And Amazon Advertising -- Destaney Wishon // BetterAMS
The core Differences Between Walmart And Amazon Advertising -- Destaney Wishon // BetterAMS

Episode 1783

Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Walmart is investing heavily in expanding its media capabiliti…

2 years, 4 months ago

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How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS
How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS

Episode 1782

Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major pl…

2 years, 4 months ago

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What Level Of Content Personalization Can We Expect? -- Vishal Sood // Typeface
What Level Of Content Personalization Can We Expect? -- Vishal Sood // Typeface

Episode 1781

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. I…

2 years, 4 months ago

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Automation Vs Creativity: What Is More Important? -- Vishal Sood // Typeface
Automation Vs Creativity: What Is More Important? -- Vishal Sood // Typeface

Episode 1780

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. C…

2 years, 4 months ago

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Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight
Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight

Episode 1779

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy…

2 years, 5 months ago

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How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight
How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight

Episode 1778

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy…

2 years, 5 months ago

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Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt
Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt

Episode 1777

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level d…

2 years, 5 months ago

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Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt
Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt

Episode 1776

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, …

2 years, 5 months ago

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Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost
Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost

Episode 1775

Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during CO…

2 years, 5 months ago

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