Podcast Episodes
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Effective Mobile Marketing & Attribution
Episode 2066
President and GM - North America at AppsFlyer, Brian Quinn, delves into effective mobile marketing and attribution strategies. By leveraging advanced…
1 year, 7 months ago
Employing A Powerful AI-driven Marketing Strategy
Episode 2065
President and GM - North America at AppsFlyer, Brian Quinn, delves into the realm of employing a powerful AI-driven marketing strategy. By leveraging…
1 year, 7 months ago
The Future Of PR Measurement For B2B Companies
Episode 2064
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has bee…
1 year, 7 months ago
8 Keys To Cracking The Modern Corporate Narrative
Episode 2063
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major …
1 year, 7 months ago
How Consumer Engagement Is Evolving
Episode 2062
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audienc…
1 year, 7 months ago
Fueling Fandom & Creating Better Advertising Experiences
Episode 2061
Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engageme…
1 year, 7 months ago
Don't Sleep On Retail Media Networks
Episode 2060
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media netw…
1 year, 7 months ago
Attention Measurement In The Real World
Episode 2059
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation r…
1 year, 7 months ago
Where Customer Engagement & UX Intersect
Episode 2058
Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static a…
1 year, 7 months ago
The State Of Marketing Data & Analytics
Episode 2057
Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the r…
1 year, 7 months ago