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Using Data To Drive Personalization
Episode 2107
Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Disco…
1 year, 8 months ago
The Right GTM For Your Company's Size & Audience
Episode 2106
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every de…
1 year, 8 months ago
Use Cases Of Generative AI In Marketing Strategies
Episode 2105
George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveragi…
1 year, 8 months ago
Redefining Marketing Personalization At Scale
Episode 2104
George Khachatryan, CEO and Co-Founder of OfferFit delves into Redefining marketing personalization at scale. Personalization means many different th…
1 year, 8 months ago
Rakuten’s Business Model – Size, Scope & Mission
Episode 2103
Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size…
1 year, 8 months ago
Developing & Deploying AI-Powered Apps Successfully
Episode 2102
Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progres…
1 year, 8 months ago
Navigating GenAI's Hallucinations
Episode 2101
Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can ef…
1 year, 8 months ago
Strategy Alignment Vs. Tech Solutions
Episode 2100
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technol…
1 year, 9 months ago
Revenue Marketing In The Digital Age
Episode 2099
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on ef…
1 year, 9 months ago
AI & data analytics within the customer journey
Episode 2098
CEO Georgios Grigoriadis from Baresquare delves into the realm of AI and data analytics within the customer journey. Discover how leveraging AI tools…
1 year, 9 months ago