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SP Highlights: Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning of SXM Media
Season 2 Episode 34
Programmatic advertising continues to take the spotlight in the growth for podcasting. Now that doesn't mean that host-read ads are fading away or that we need to race to the bottom for pricing. And that is a near and dear topic to my heart. So it's very exciting to have Claire Fanning of SXM Media on the podcast to talk about programmatic advertising and her presentation to the IAB at their upfront event last year and how we can learn more and more from the companies leading programmatic in podcasting.
Credits:
- Original full episode available at https://soundsprofitable.com/episode/2/2
- Audio engineering by Evo Terra
- Executive produced by Evo Terra of Simpler Media
- Sounds Profitable Theme written by Tim Cameron
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Published on 2 years, 10 months ago