The Dos and Don’ts & How Tos of Branded Podcasting

Episode 26

Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect Listen for:

The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts.
How Acast works with brands to make impactful branded podcasts.
When your brand should consider getting into the audio game.

Here’s our favorite idea from this conversation: a branded podcast can have many different goals, whether it be brand awareness, customer acquisition, sharing customer stories, as a creative outlet for the company, and so much more. It’s important for the brand and the creative agency behind the soon-to-be branded podcast to be aligned in their missions for the show. Links:

Credits:

Hosted by Bryan Barletta
Hosted by Arielle Nissenblatt
Audio engineering and transcriptions by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.

Published on 2 years, 11 months ago

Podcast Episode Details

The Dos and Don’ts & How Tos of Branded Podcasting