Episode Details

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:

• How we're still in the early days of building technology specifically made for podcasts
• How we need to build software that makes the process of buying and selling ads more seamless
• How we need better attribution technology because downloads aren't enough
• Why Conor recommends that publishers build out other content channels beyond podcasting

Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links:

• Conor McKenna
• LUMA Partners
• The Download
• Sounds Profitable: Narrated Articles
• SquadCast

Credits:

• Hosted by Bryan Barletta
• Hosted by Arielle Nissenblatt
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Sounds Profitable Theme written by Tim Cameron

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