Podcast Episode Details

17: How to Create Blogs that People Actually Want to Read

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Season 1 Episode 17

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Rather than trying to brainstorm and write "articles", it's often helpful to think about blogging as creating a "resource" for your audience. Thinking this way adjusts your mindset and gets you into a frame of mind to create something your audience actually wants instead of simply telling them something. It's often described as "selling the destination" (that thing your reader wants) instead of "selling the journey." (the thing they need to do, in order to get the thing they want)

For example,
Instead of an article about "What clothes to wear for photos", create a guide about "How to look better in photographs." It's the same information, but created from a different mindset - and something your reader actually wants!

IN THIS EPISODE ...
[02:47] Think of your blog as a "resource"
[05:48] The biggest mistake that bloggers make
[07:04] Why blogs must provide value
[08:04] Example of a "resource" blog
[11:22] Change the perspective to align with readers
[14:19] Write like you're talking to one person
[25:36] Recap of the 4 steps discussed here
[26:58] Focus on the destination - not the journey
topics... how to blog, blogging for seo

MEREDITH'S HUSBAND SAYS ...
"It's usually best to blog yourself, rather than outsourcing."
"Providing value can be your marketing holy grail."
"Focus on the destination instead of the journey."

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Meredith's Husband
https://www.meredithshusband.com

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Published on 3 years ago