Episode Details
Back to Episodes
Audio Leads The Trade Desk’s Q3, Brands Commission Creator Shows, & More
Episode 1023
Published 2 days, 21 hours ago
Description
Today in the business of podcasting:
- Tom Webster digs into The Podcast Landscape 2026 to see who would watch an AI-made season of a canceled show. Only 31% of Firefly fans say they would, compared with 45% of everyone who lost a favorite series.
- Audio posted stronger year-over-year growth than any other channel at The Trade Desk in the third quarter, representing around 7% of the business, or roughly $52 million by Inside Audio Marketing’s estimate.
- Digiday reports brands like Anthropologie and Laura Geller Beauty are commissioning creators to make entire series instead of one-off sponsored posts, a shift The Streaming Wars also sees in television.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.