Episode Details

Today in the business of podcasting:

• Instagram is testing Features, a new tool for horizontal videos up to 90 minutes long, aimed at podcasters, comedians and other long-form creators. It lets Reels link to full videos and recommends them on Explore.
• Former Apple Podcasts executive Steve Wilson joins Netflix to lead podcast content acquisition, starting as a consultant. The hire comes as Netflix cuts about 6% of its workforce.
• Supporting Cast data across six partners shows members who use their audio benefits churn at 1.3% a month, compared with 3% for those who don’t. The gap adds up to roughly $82,000 in revenue per 1,000 members over three years.
• Nearly 60% of Americans get news from social media, but creators say monetizing it is hard. Brand safety concerns and unpredictable platforms leave most of them preferring subscriptions to ads.

To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.