Episode Details

Today in the business of podcasting:

• Tom Webster breaks down the new Super Spenders report, finding that the 11% of podcast consumers who spend $300 or more account for roughly 62% of recalled podcast-driven spending, and why they use more platforms and genres than other listeners.
• Podscribe and ART19 launch an integration that makes baked-in host-read ads measurable in HLS-delivered podcast episodes, with Daylight Media the first publisher live.
• Spotify’s Memberships launch, as YMH Studios’ Alan Abdine explains why 12 of its 35 comedy shows are offering paid memberships on day one.
• AudioStack argues podcast buying has outpaced podcast creative and makes the case for dynamic creative that matches each episode’s content.
• The Walrus will launch a Canadian podcast network in spring 2027, hosted on Acast with revenue shared with creators.

To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.