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The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More
Episode 990
Published 1 day, 15 hours ago
Description
Today in the business of podcasting:
- Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video podcast viewing rising to 44%.
- ExchangeWire asks whether podcasting is rated highly enough in the media mix, as UK weekly listening grows to 27% and ad execs weigh in on attention, host-read ads, and attribution.
- Oxford Road CEO Dan Granger and Sounds Profitable's Bryan Barletta explain why the host is podcasting's most valuable ad asset, and why they favor a "both-and" monetization strategy.
- Acast's Podcast Pulse 2026 shows 86% of Australian podcast fans consume both audio and video, and that podcasters were the only creator category to gain commercial trust in the past year.
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