Episode Details

Today in the business of podcasting:

• Lower Street's Annalise Nielsen explains why it's so hard to buy podcast ads. Trying to spend a $72,000 budget, she ran into missing ad contacts, $150,000 minimums and a host-read quietly downgraded to a post-roll.
• Sounds Profitable's Tom Webster finds Netflix has passed Apple Podcasts to become the third most-named place Americans consume podcasts. He warns that it's a true walled garden where most shows can't get in.
• YouTube CEO Neal Mohan lays out the platform's 2026 playbook, from creator-first TV ambitions to new Made on YouTube features like prompt-built feeds and a weekly AI podcast guide in YouTube Music.
• The Podglomerate recaps Podcast Movement's NYC debut, from AI-era podcast SEO to James Cridland's call to protect RSS and NPR Music's case for personality-driven shows.

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