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IAB Announces Podcast Upfront Agenda, Apple Music On AI Labeling, & More
Episode 959
Published 4 days, 12 hours ago
Description
Today in the business of podcasting:
- The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and Podcast Movement, with an official after party at Terminal 5.
- Apple Music will now require "Made With AI" labels on tracks made with artificial intelligence, a signal of how fast audio platforms are moving toward AI content transparency.
- Triton Digital's Q2 2026 U.S. Podcast Ranker shows comedy still on top with 44.5% reach while news climbs 8.4% ahead of the midterms, as creator-led and opinion-driven shows convert social audiences into chart placement.
- Bloomberg reports YouTube is offering top creators millions to keep their videos off Netflix, protecting first-view exclusivity as the lines between podcasting, YouTube, and streaming keep blurring.
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