Episode Details

Today in the business of podcasting:

• Podscribe launched YouTube-only modeled attribution, closing a measurement gap for influencer campaigns that run only on YouTube by anchoring probabilistic modeling to audio performance data. It is free through September 30.
• Digiday weighs the case for and against the programmatic-ification of the creator economy, as automated buying pushes into brand-creator deals once struck by hand and raises questions about commoditizing creators.
• YouTube's EMEA chief pushes back on a UK proposal requiring guaranteed prominence for public-service broadcasters, defending its algorithm while acting as a TV distributor without the obligations broadcasters carry.

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