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Podcasting's Place @ SXSW 2027, Magellan AI's H1 Ireland Benchmarks, & More
Episode 958
Published 2 days, 9 hours ago
Description
Today in the business of podcasting:
- SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for two free days at the SKYBOX on 6th.
- Sounds Profitable's Tom Webster argues podcasting's real gap is the lack of a default, as dedicated hardware fades and 57% of Americans aged 12 to 34 now live in homes with no radio.
- YouTube is redefining the "view" as an "engaged view," a shift that runs about 7% lower across 300,000 podcast episodes and could reshape CPMs and sponsorship math for video podcasts.
- Magellan AI released its first H1 2026 podcast advertising benchmarks for Ireland, showing 33% year-over-year spend growth, financial services on top, and a 5.71% average ad load.
- Flightpath shipped Automation Playbooks to fight unreliable ad delivery, responding to an ad-tech platform change it says threatens publishers with revenue losses of up to 50%.
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