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Industry Discusses Spotify "Skip Ahead," U.K. Podcasting on BBC Ads, & More
Episode 944
Published 1 day, 22 hours ago
Description
Today in the business of podcasting:
- Industry leaders including Crooked Media's Tommy Vietor, Right Side Up's Krystina Rubino, and ADOPTER Media's Glenn Rubenstein are responding to Spotify's "Skip Ahead" test, which lets Premium listeners clear an entire ad break, sponsor read, or intro in a single tap.
- A coalition of 18 U.K. commercial audio companies is urging the government to drop proposals allowing advertising on BBC podcasts, arguing the BBC would earn only about £10 million a year while draining revenue from the independent audio sector.
- Gap Inc., Staples, and Starbucks have launched employee-creator programs, betting that firsthand accounts from actual staff read as more credible than polished brand marketing.
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