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Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More
Episode 945
Published 1 day, 8 hours ago
Description
This week in the business of podcasting:
- Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorships and advertiser attention reporting.
- Acast has opened video publishing on Apple Podcasts to all creators on its platform, after beta shows saw an estimated 25% increase in weekly Apple Podcasts sessions.
- A coalition of 18 U.K. media organizations is urging the government to reject advertising on BBC podcasts, citing an estimated £10 million in annual revenue against the harm to independent audio businesses.
- The IAB released "Measuring Visibility in the AI Era," a framework sorting AI search visibility metrics into four categories as more than 20 vendors sell competing tools with materially different results.
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