Episode Details

Today in the business of podcasting:

• Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video expanding to Mac desktops and Apple TV.
• Podstock CEO Michael Paretzky argues podcast back catalogs are losing strategic value as most downloads happen in a show's first 30 days, urging publishers to invest in new content and integrated advertising instead.
• The Association of National Advertisers releases its first Inclusive Marketing Case Study Compendium, spotlighting 100 award winning campaigns from brands like Kraft Heinz, McDonald's, and Major League Baseball.
• Unilever scales its creator network to 300,000 people using AI for vetting and briefing while keeping strategy and relationships human, part of a projected $13.7 billion influencer marketing market by 2027.

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