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Tennessee Basketball Dominates NIL Earnings | SEC Basketball News
Description
College sports just got a whole lot more lucrative—and the money isn’t where you think. At Tennessee, basketball stars—not footballers—are dominating NIL valuations, with transfer Juke Harris leading the pack at $4 million, followed by two others at $3 million each. Football’s top earner, David Sanders Jr., clocks in at $2 million. As schools like Ohio State and Ole Miss hit $5 million deals, the NIL race is heating up—and the numbers keep climbing.
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