Episode Details
Back to Episodes
14: Future-proof by Owning your Content
Description
Google constantly changes its algorithm for ranking websites. Those changes can and often do have a dramatic impact on websites and the amount of business they generate. If you can align your goals with Google, you will set yourself up for long-term success in search engines and also avoid the short-term changes in rankings that accompany the Google algorithm updates. This episode covers how you can do that and build your website for a stronger future.
IN THIS EPISODE…
[01:24] Why we don't use Patreon
[02:59] The tradeoff for simple solutions
[10:06] Aligning with Google’s objectives
[14:38] Using social media to "get more eyeballs"
[16:38] Q: Hosting videos on your blog vs. Facebook
MEREDITH’S HUSBAND SAYS …
“Google’s algorithm changes all the time, which is why you should think about the long-term objectives more than the current algorithm.”
“Google doesn’t want to send people to websites that figured out how to trick their algorithm, but to quality websites with good content and good experience for users.”
LINKS TO RESOURCES MENTIONED...
Kajabi: kajabi.com
--
CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7