Episode Details

After a decade of unregulated chaos, e-cigarettes are still flooding the market with no rules on advertising, ingredients, or age restrictions—despite a stalled Parliament bill that could finally curb the epidemic. New research reveals 17% of teens vape, with 61% addicted, thanks to smooth, flavor-laden nicotine salts that trigger instant dopamine hits. With 7,000+ flavors and a booming social appeal, vapes are outpacing cigarettes in hooking the next generation. Regulatory delays stem from industry lobbying and a bloated bill mixing vaping with tobacco laws—experts warn splitting the focus could’ve worked better. The goal? Make vaping as inaccessible to minors as alcohol, but social media marketing remains a wild card. Behind the sleek packaging? Nicotine is still poison, and the industry—whether old tobacco giants or new startups—is built to keep users hooked.

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