Episode Details
Back to Episodes
Why Most Brands Are Invisible to ChatGPT (And How to Fix It) | Chris Raulf | Ep. 232
Description
Generative Engine Optimization (GEO) is rewriting the rules of online visibility — and most brands, including most language and localization companies, aren't even on the field yet.
In this episode, Robin Ayoub sits down with Chris Raulf, Founder & CEO of Boulder SEO Marketing and one of the world's most recognized AI SEO and GEO experts. Chris has been in search since before Google was even called Google, and he brings nearly 30 years of experience — including time inside the localization industry at Lionbridge and RWS — to break down how AI platforms like ChatGPT, Perplexity, and Google AI Overviews actually decide what to cite.
What we cover:
- What Generative Engine Optimization (GEO) is, and how much of traditional SEO still carries over
- Why digital footprint now matters more than domain age in the LLM era
- The "Big Six" platforms AI models feed on most (YouTube, LinkedIn, Reddit, Quora, Medium, Google Business Profile)
- EEAT — Experience, Expertise, Authoritativeness, Trustworthiness — and why it's the new currency of search
- How localization and language companies can turn multilingual content into a GEO advantage
- Why Chris believes agencies that don't adapt won't survive
- What he's teaching the next generation of marketers at the University of Strasbourg
"Digital footprint beats domain age."
────────────────────────────
Connect with Chris Raulf:
Website: https://chrisraulf.com
Agency: https://boulderseomarketing.com
AI SEO Insighter Podcast: https://chrisraulf.com/podcast
LinkedIn: https://www.linkedin.com/in/chrisraulf
YouTube: https://www.youtube.com/@ChrisRaulf
Hosted by Robin Ayoub
📖 Blog recap: robinayoub.blog
🎥 YouTube: https://youtu.be/r50Va89dycE
Credits
Host: Robin Ayoub, Founder, Localization Fireside Chat
Connect and watch more
Website: www.L10NFiresideChat.com
Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
LinkedIn: https://www.linkedin.com/in/robinayoub/
Support the show
Share the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.
Disclaimer
Views are for education and discussion. Apply judgment in your own context.
Tags
#L10NFiresideChat #localization #hiring #recruiting #leadership #ai
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.