Episode Details

Your website navigation is doing more damage than you might think. Meredith's Husband walks through three common mistakes photographers and small business owners make with their main nav, why each one hurts both SEO and conversions, and what to do instead so that Google, AI search, and potential clients can all find exactly what they need without hunting for it.

Timestamps 
[0:00] Introduction 
[0:30] Why service pages are the foundation of your website 
[1:45] Mistake one: not having dedicated service pages 
[3:10] What a service page needs to include 
[4:30] Mistake two: hiding service pages in dropdown menus 
[5:45] Why AI search cannot interact with dropdown navigation 
[6:30] Where service pages should appear in your main nav 
[7:15] Mistake three: giving service pages clever or unclear names 
[8:20] Why boring navigation names help both users and Google 
[9:30] How to audit and fix your navigation

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https://www.meredithshusband.com/podcast