Episode Details

81% of Buyers Already Chose Before Your First Call — Braydan Young, SlashExperts

Episode 212 Published 1 month, 1 week ago

In this episode Robin and Braydan cover:

How CoffeeSender, a viral sales experiment, became Sendoso after a cease-and-desist letter from Starbucks
Scaling Sendoso through COVID from 50 to 1,000 employees and the painful reality of mass layoffs done humanely
Why Braydan left a $152M company to start over and what problem he could not stop thinking about
The core insight behind SlashExperts: 81% of buyers choose a preferred vendor before talking to sales, and 77% engage with non-sales personnel first
How the platform works: connecting prospects with verified happy customers via automated booking, CRM integration, and AI matching
What happens to deal size and speed when peer conversations are injected into the sales cycle (hint: deals close faster and at higher value)
How to onboard customer advocates, reward them without creating compliance issues, and manage bad reference calls
Why the localization and language services industry is a natural fit for peer validation given 12 to 18 month sales cycles and undifferentiated providers
Where humans still belong in an AI-driven sales world and Braydan's rule: tool first, AI second, contractor third, hire last
Advice for year-one founders on staying organized, never stopping selling, and keeping your first 20 customers close

Credits
Host: Robin Ayoub, Founder, Localization Fireside Chat

Connect and watch more
Website: www.L10NFiresideChat.com
Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
LinkedIn: https://www.linkedin.com/in/robinayoub/

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Tags
#L10NFiresideChat #localization #hiring #recruiting #leadership #ai

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