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Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.
Episode 633
Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy.
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Published on 3 months ago