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From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns


Episode 628


New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.

  • Written and narrated by Tom Webster
  • Edited by Bryan Barletta and Gavin Gaddis
  • Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.


Published on 3 months, 1 week ago






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