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From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
Episode 628
Published 6 months, 3 weeks ago
Description
New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.
- Written and narrated by Tom Webster
- Edited by Bryan Barletta and Gavin Gaddis
- Audio editing by Gavin Gaddis