Preparing for Increased Competition from AI

Episode 144

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.

Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked content
How social media platforms lack incentive to remove fake content while Google prioritizes trustworthiness
Understanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websites
Practical ways to improve your website's trustworthiness through testimonials, author pages, and external links
The concerning ease and affordability of creating convincing AI voice content
Why establishing genuine trust signals is becoming essential in the age of synthetic media

If you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.

https://www.instagram.com/p/DJ2dVEYAYBH/

CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

Published on 6 months, 3 weeks ago

Podcast Episode Details

Preparing for Increased Competition from AI