Podcast Episode Details

Preparing for Increased Competition from AI

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Episode 144

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This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.

• Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked content
• How social media platforms lack incentive to remove fake content while Google prioritizes trustworthiness
• Understanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websites
• Practical ways to improve your website's trustworthiness through testimonials, author pages, and external links
• The concerning ease and affordability of creating convincing AI voice content
• Why establishing genuine trust signals is becoming essential in the age of synthetic media
  
  

If you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.

https://www.instagram.com/p/DJ2dVEYAYBH/

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Published on 3 months, 3 weeks ago