Episode Details

In today's episode, host Anna Donaghey explores the world of conscious consumption with Anna Chalov, co-founder of Bemuse Drinks. They discuss the rising trend of honey for its health and sustainability benefits and dive into Bemuse's B- Corp certification and environmental commitments.

The two Anna’s shed light on the environmental impact of traditional winemaking, and highlight how honey-based drinks can positively affect biodiversity. And they cover the inspiring story of Bemuse's creation during the lockdown, with its mission to provide high-quality, planet-friendly, non-alcoholic options.

Join them as they extend the definition of ‘mindful drinking’ - to encapsulate being conscious not just of our alcohol consumption, but also whether our alcohol-free drinks are good for the health of the planet. It's an episode filled with insights on making sustainable and thoughtful choices in our drinking habits.

And Bemuse have kindly offered listeners a 20% discount on purchases through their website Bemuse Non Alcoholic Sparkling Mead – Bemuse Drinks-shop. Please purchase using discount code RETHINK20

Here are the highlights:

06:23 Experienced in new product development and marketing.

10:11 Honey trending due to health and sustainability.

11:06 B Corp certification rewards high social, environmental standards.

17:28 Mindful drinking and choices for a sustainable future.

19:59 Comparison of wine making and apiaries' impact.

23:54 Beekeeping is possible in various environments.

28:52 Innovative product fulfilling mindfulness in drink choices.

35:27 Highly praised product with numerous awards.

44:24 Admiring the vision and sustainability of the brand.

🔗 Get all the free resources from the series at: Toolkit Optin

Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: Unstuck! community information

To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment

And apply the code POD99 to purchase for just £99 as a podcast listener

If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee:

https://buymeacoffee.com/bigdrinkrethink

About the host Anna:

Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.

Connect with Anna:

Website: thebeliefscoach.com

LinkedIn: linkedin.com/in/annadonaghey