Episode Details

Need to set up conversions ("Key Events") in Google Analytics?
https://support.google.com/analytics/answer/12844695?hl=en

TIMESTAMPS
[0:25] Meredith's Question about Google Analytics
[1:53] Common Questions about Website Visitors
[7:06] Creating Custom Reports in Google Analytics
[7:58] The Problem with Average Time on Site
[9:52] The Metrics I Pay Attention To
[10:37] Engagement Rate vs. Bounce Rate
[12:34] Measuring Conversions with Google Analytics
[13:14] Conversion Rates from Social Media vs. Google

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