Episode Details

Anna Donaghey, sits down with the indomitable Laura Willoughby, campaigner, and founder of Club Soda.

Laura shares her insightful journey from founding Club Soda in 2014 to spearheading the mindful drinking movement. Through her mission to educate and guide, Laura explores the evolution of the non-alcoholic drinks industry, challenges mainstream drinking habits, and nudges the hospitality scene towards inclusivity and choice.

This episode is packed with thought-provoking discussion about alcohol and its wider impact on society and how it is evolving. Laura and Anna dive deep into the need for changing drinking culture, examining the impact of current regulations on innovation, and the significance of education about alcohol content. Laura’s message is clear: it's not just about reducing or giving up alcohol. It's about adding variety, quality, and joy to our lives. Whether you’re moderating, abstaining, or just sober-curious, listen to the episode to learn more.

Here are the highlights:

00:01 Laura's journey, from drinking problems to sobriety.

08:26 Cultural shift towards alcohol moderation and acceptance.

11:48 Overcoming drinking reconnected me with my values.

16:16 Promote alcohol-free options for social events.

17:57 Hospitality should focus on experiences, inclusivity.

21:54 Government needs to revise alcohol-free drink definitions.

30:26 Moderation, education, and lower alcohol options recommended.

34:54 Government policies should recognise alcohol-free drinks' value.

47:40 Increase availability of non-alcoholic drinks in shops.

🔗 Get all the free resources from the series at: Toolkit Optin

Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: Unstuck! community information

To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment

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About Laura Willoughby MBE:

Laura Willoughby MBE is the founder of the world’s largest mindful drinking movement, Club Soda. She is the UK’s foremost expert in low and no alcoholic drinks and through Club Soda, runs the Low & No Tasting Rooms in Covent Garden.

Laura was named number 16 in 2023’s Drinks Retailing’s latest Top 100 Most Influential People in Drink, one of the 100 most influential women in hospitality by CODE, and is a Trustee for The Drinks Trust. The Club Soda Tasting Room was Drink Retailing’s Independent Retailer of the year 2023. She is a trustee for the Drinks Trust, Imbibe Ambassador and judge for WAFA, IWSC and Publican of the Year.

Receiving an MBE for services to the community in 2004, Laura’s devotion to Club Soda means hundreds of thousands of people are supported in their journey to live well by being more mindful about drinking alcohol. Laura’s part