Season 1 Episode 22
Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of marketing. Sales is the process of convincing people to take action after you've captured their attention.
Marketing can be done with or without advertising, but advertising cannot be done without marketing. Good marketing can also reduce the need for "sales". With better marketing, potential customers will need less convincing.
IN THIS EPISODE ...
[00:57] What Meredith wants to know for her birthday
[01:04] Marketing vs Advertising
[03:10] Examples of website "marketing"
[03:39] Marketing vs advertising in search engines
[05:12] The good, fast, and cheap rule
[11:08] Use client references to justify higher prices
Topics discussed: Marketing Vs. advertising, sales, investing your time and money, Pricing vs quality.
MEREDITH'S HUSBAND SAYS…
"Marketing it's like leading a horse to water, and sales is making him drink."
"It's capturing somebody's attention and get them to look at your product."
“If you want to do something, you need to invest either time or money.”
MENTIONED IN THIS EPISODE ...
Raising a Family Business---
Meredith's Husband
https://www.meredithshusband.com
Published on 2 years, 10 months ago
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