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23: Google Myth #1: How Rankings Work


Season 1 Episode 23


Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the quality guidelines, it's "penalized" by Google's algorithm and rankings decline.

IN THIS EPISODE ...
[00:44] Google Myth: The Ranking Algorithm
[01:30] The Google ‘Spam Team’ 
[03:10] Don't buy links for SEO
[06:43] "Spamming" leads to penalties
[07:29] Semrush identifies potential penalties
[10:04] Tips to avoiding penalties
Topics discussed: Google Myths, Google penalties, how websites can be penalized, dangers of buying website links, Semrush. 

MEREDITH'S HUSBAND SAYS …
"Recovering from a single Google penalty  can be very costly."
“A good foundation of purpose will be the best secret to your website’s success.”

MENTIONED IN THIS EPISODE...

SEMRUSH Free Trial
My favorite tool for any SEO work

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Meredith's Husband
https://www.meredithshusband.com


Published on 2 years, 10 months ago






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