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Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart
Episode 202
Published 2 years, 3 months ago
Description
Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 PodcastsLack of representation in ads causes disengagement in majority of UK audienceWhy Advertisers Should Care About Hitting The Right Note With Hispanic AudiencesGlobal signs exclusive podcast distribution and licensing deal with iHeartMedia