Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More

Episode 179

Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitive Topics” Tech [Source]Why publishers are the new brand ambassadors by Kayleigh Barber [Source]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists, and a new 30 second Allstate ad stresses ‘there’s a podcast about that.’ According to Magellan AI data, Allstate’s current estimated podcast ad spend for the year is a hair over $61,000 as of the end of September.

Published on 1 year, 6 months ago

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